The Pros and Cons of Certified Training for Installers

July 9, 2017

A look at the benefits and the efforts, which have to be made in order to become certified



Thanks to the hype around smart homes and intelligent solutions, the end-customers have been made more aware of the possibilities that automation offers. However, at the same time, the whole industry becomes more competitive and thereby threatening every integrator. So what can you do, in order to benefit from the hype and not face losses or even bankruptcy? People can now fight about the obvious, such as marketing activities, extension of product portfolio. However, one answer, which you might not have on your card is also the most efficient.



In order to stay strong in the market, the most efficient solution is TRAINING!



It is not new that training can help you becoming a better integrator, better integrators have a better reputation and will be recommended to one another, following the motto: “Knowledge is Power”. But making the obvious clear is NOT the intention of this article. Therefore, let’s have a more analytical look at trainings, especially certified ones.



Higher exposure thanks to training


Good restaurants can be certified by various organisations, like TripAdvisor, Michelin and others, which can grant you the usage of a nice sticker on your door, showing that the things you are cooking might actually be better than what your competitors are cooking. Same applies to system integrators. No matter which kind of training, it brings you closer to the people, especially if we are talking about certified independent trainings, e.g. the Project Management Professional (PMP) or KNX, as well as expert trainings by manufacturers. And here it comes: Most courses, which have been successfully participated in, authorise you to use logos, titles, stickers, etc. which distinguishes you from the competition.


Certification makes it also easier to find you. Like a traveller would look for a good pub on TripAdvisor, potential customers look for skilled integrators on online databases. These databases are often provided by the organisation, which handles the certification of participants and put you on the map for everyone to see.


Lastly, certified trainings offer a perfect platform for networking opportunities, and knowing a lot of people that can support you with anything is a great asset. So how can you meet these skilled people? Easy! Either you contact the people in the database yourself, or you attend one of the networking events, which are organised by the institute, which issued you the certificate.


End the best thing about training is, the benefits do not have to end here. Depending on the organisation, you can be given access to discounts, information, business opportunities, etc.


Oh, and of course let’s not forget that you actually learned something, which will help you boost your business.



In regards of the many advantages, why is not everyone participating in certified Training?


Most obvious reason: